As a branding photographer, my job is to create visual content that speaks directly to who my clients are and what their businesses are all about. When used in the best way, these headshots and brand images are used across my clients’ websites, social media feeds, newsletters, and physical marketing materials.
I find that many of my clients are so excited about having their new branding photos taken, but need a little help getting started with how to use them because there are so many options!
To get your ideas flowing, here are 10 ways to use your branding photos!
1. UPDATE YOUR HEADSHOT ACROSS ALL OF YOUR PLATFORMS
Do you know that little icon next to all of your social media handles? Make it your smiling, beautiful face! Your followers and clients will instantly recognize your page more often and click to whatever awesome content you’re putting out.
2. CREATE A CONSISTENT SOCIAL MEDIA LOOK
Sharing photos that were taken specifically for your business will guarantee you a consistent social media look. In this world of visual marketing, consistency matters!
3. LIVEN UP YOUR NEWSLETTER
Newsletter looking a little drab? Add a photo or two to jazz it up and increase interest in what you’re communicating to your email list subscribers.
4. UPDATE YOUR PORTFOLIO
One of the best ways to sell your services is to prove your experience. Use your branding photos to show off the recent work you are most proud of.
5. UPDATE THE IMAGES ON YOUR WEBSITE
Haven’t updated your website in a few months… a year… more than a year? I get it! Slap those new branding photos all over your website and it’ll feel totally modern and refreshed.
6. CREATE NEW BUSINESS CARDS & MAILERS
You can’t deny the power of snail mail and tangible marketing goods. I personally love to order business cards & postcards from Moo (they let you put an infinite amount of photos on your cards!).
7. FRESHEN UP YOUR BLOG CONTENT WITH NEW PHOTOS
Are you still using stock photos with your blog content? Add some photos from your brand shoot and your blog will instantly feel more consistent and authentic.
8. SEND YOUR NEW PHOTOS TO ANYONE REQUESTING HEADSHOTS FOR YOUR SPEAKING EVENTS & BLOG CONTRIBUTIONS
Were you embarrassed to send out that headshot you hadn’t updated in 5+ years?! Send your new, fresh headshot that speaks to who you truly are. You’ll feel confident and proud to send your headshot to anyone that asks for it!
9. COMBINE IMAGES AND WORDS
Many of my clients love to add words and quotes to their branding photos to communicate in different material!
10. REEL COVER IMAGE
Are you exploring Instagram REELS for your business? Good for you. Then you know that you can use pretty pictures, to keep your portfolio looking tidy and ON BRAND.
My client MATT is doing an excellent job, by using his Branding images as cover for his not-so-professional REELS 🤣